You should have your groups and your organization chosen. You will need all the class time; so be productive. Your projects are due a week Friday; that is May 7. Divide up the work. A supplemenatal grade will be given by each of you to each member of your group that will assess cooperation and work ethic, esentially, did the person do the necessary work to make it a success project. Please read the following.What is Public Relations?
It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:
talking to the media on behalf of a client.
selling a product, service or idea.
reputation management.
engineering of perception
attracting credit to an organization for doing good.
limiting the downside when it does bad.
By definition, public relations is the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.
There are different types of public relations, some companies call it investor relations and yet others will call it financial public relations, but what companies do not realize is the fact that public relations is an extremely essential and integral marketing tool.
Basically, the general idea of public relations is advertising, branding and marketing. Anything that involves the media is the responsibility of the public relations officer. He encourages magazines, newspapers, radio and TV to print or air good things about the services and the products. This promotion will reach their targeted customers therefore generating an increase on sales and patronage.
People act on their perception of the facts; those perceptions lead to certain behaviors; and something can be done about those perceptions and behaviors that leads to achieving an organization’s objectives.
That leads us directly to the core strength of public relations.
When public relations creates, changes or reinforces the general opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.
Public Relations, Marketing and Advertising ?
You will often find that many people confuse public relations with marketing and/or advertising or vice versa. The most apparent reason for this is that the clear-cut distinctions are disappearing as each strategy’s different awareness building efforts become more and more integrated. While all those components are important they are very different.
It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:
talking to the media on behalf of a client.
selling a product, service or idea.
reputation management.
engineering of perception
attracting credit to an organization for doing good.
limiting the downside when it does bad.
By definition, public relations is the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.
There are different types of public relations, some companies call it investor relations and yet others will call it financial public relations, but what companies do not realize is the fact that public relations is an extremely essential and integral marketing tool.
Basically, the general idea of public relations is advertising, branding and marketing. Anything that involves the media is the responsibility of the public relations officer. He encourages magazines, newspapers, radio and TV to print or air good things about the services and the products. This promotion will reach their targeted customers therefore generating an increase on sales and patronage.
People act on their perception of the facts; those perceptions lead to certain behaviors; and something can be done about those perceptions and behaviors that leads to achieving an organization’s objectives.
That leads us directly to the core strength of public relations.
When public relations creates, changes or reinforces the general opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.
Public Relations, Marketing and Advertising ?
You will often find that many people confuse public relations with marketing and/or advertising or vice versa. The most apparent reason for this is that the clear-cut distinctions are disappearing as each strategy’s different awareness building efforts become more and more integrated. While all those components are important they are very different.
Please take a look at the image at the top to note the differences.
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